Chapter 5. Creating Optimized and Engaging Content

With this chapter, we begin to fuse our knowledge of search technology, optimization, and keywords together to create optimized and engaging web content—the "words on the page." Note the term "engaging." We have to begin to give greater credence to our human visitors, rather than simply following the rules imposed by search engine algorithms. We don't just want readers, we want engaged readers. We don't just want customers, we want engaged customers. However, we can relax a bit in this chapter; we'll be writing optimized content, but we'll focus on the craft and creative practice of writing itself.

In this chapter, we will begin by learning how to better engage visitors with your content. We'll learn how to write effective titles and headlines—how to grab readers' attention from the start. We'll also learn how to use WordPress' built-in tag tool to make it easier for users to find our content.

We'll learn how to create keyword-rich content...