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Using CiviCRM

You're reading from   Using CiviCRM Develop and implement a fully-functional, systematic CRM plan with CiviCRM

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Product type Paperback
Published in Aug 2016
Publisher
ISBN-13 9781783281459
Length 574 pages
Edition 2nd Edition
Languages
Tools
Concepts
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Authors (3):
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Erik Hommel Erik Hommel
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Erik Hommel
Joseph Murray Joseph Murray
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Joseph Murray
Brian P Shaughnessy Brian P Shaughnessy
Author Profile Icon Brian P Shaughnessy
Brian P Shaughnessy
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Table of Contents (16) Chapters Close

Preface 1. Achieving Your Mission with CiviCRM FREE CHAPTER 2. Planning Your CRM Implementation 3. Installation, Configuration, and Maintenance 4. CiviCRM Basics – Moving through the System and Working with Contacts 5. Collecting, Organizing, and Importing Data 6. Communicating Better 7. Campaigning with Petitions and Surveys 8. Fundraising for Your Mission 9. Growing Your Membership and Interacting with Members 10. Managing Events 11. Interacting with Constituents – Managing Cases 12. Providing Support – Grant Management 13. Telling Your Story – Building Reports 14. Customization, Community, and Cooperation Index

Customizing and extending

Earlier in this book, we presented CiviCRM's open source licensing as one of the chief selling points of the software. Open source means the source code is readily available and can be altered or added to without infringing on the license. In short, it means you can open up the hood and tinker with it to your heart's content.

Of course, tinkering isn't really what benefits you. It's the ability to truly customize, expand, add on, restructure, or do whatever you need to make sure that this software suits the needs of your organization. Then you can share with the community so that they can benefit from your efforts to improve, document, support, and extend the software—and in turn, you can benefit from what other's share. This is the true value of open source. Unlike proprietary closed source software, you're not wholly dependent on the roadmap plans of the company that owns the software (crossing your fingers in hope that they...

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