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TYPO3 4.2 E-Commerce

You're reading from   TYPO3 4.2 E-Commerce Design, build, and profit from a sophisticated feature-rich online store using TYPO3

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Product type Paperback
Published in May 2010
Publisher Packt
ISBN-13 9781847198525
Length 212 pages
Edition 1st Edition
Tools
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Toc

Table of Contents (15) Chapters Close

TYPO3 4.2 E-Commerce
Credits
About the Authors
About the Reviewers
1. Preface
1. TYPO3 Installation and Extension Selection FREE CHAPTER 2. Template Configuration 3. Singularity of TYPO3 E-Commerce Plugins 4. Catalogue—Setting Up Online Shop Requirements 5. Shop Users—Profiles for Unregistered and Registered Users 6. Navigation Inside the Online Shop and Content Search 7. Ordering Organization—Modules of Payment and Delivery 8. Administrative Interface in TYPO3 9. Online Shop SEO Development 10. Managing and Marketing Your Site

Quick steps for successful SEO


Several steps can be identified for the successful adaptation of SEO for your online shop. The first step is putting effort into defining the keywords and creating the content.

As the degree of specialization of the industry increases, one must do more research on the keywords. This research will determine the subsequent fortunes or misfortunes of your optimization. The best way to do the research is to use the Google Adwords campaign.

Before that, it is a good idea to look up the related and the most relevant keywords with the help of a keyword research tool, for example, Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal).

Since the exact content of a web page is one of the key elements of SEO, the chosen keywords have to be used to create the content. Every new page receives a certain ranking in the Google PageRank, and as the number of pages in a site increases, the stronger the website becomes in terms of SEO. The most important activity...

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