Influencers
Influencers are experts in their chosen niches. Influencers have extraordinary power among groups of people with the same motivation, lifestyle, product, platform, focus, or purpose. Influencers are about nudges and education. Influencers are change agents who build communities. They create ideas and publish content. Influencers are a new force in marketing, who begin and lead conversations. They are a new power and reside on every social media platform now available.
Influencer power is rising and will continue to rise and become bigger than company brand power - unless, of course, the brands do the right thing and hire (retain or sponsor) them all. The latter, by the way, is highly recommended.
AAs Influencers grow their follower base, their power grows, and so do their incomes. The more followers, the more money. Income is a direct function of follower size and is typically $1Â per year per follower. Thus, influencers are heavily incentivized to grow their follower base...
