Influence of global automotive trends on the Chinese market

Global automotive trends significantly impact Original Equipment Manufacturers (OEMs), as the following points outline:

• OEM strategy: Given the increase in electronic content, OEMs need to collaborate with suppliers and experts outside the traditional auto industry, including hardware and software companies. The importance of infotainment will drive OEMs to improve their skills to gather and analyze consumer data in order to serve their customers better and cultivate brand loyalty.
• Supplier strategy: Suppliers should partner with innovative non-traditional automotive electronics and infotainment suppliers in order to utilize both their speed to market and scale.
• Dealer strategy: As more buyers use online research, rating, price comparison, and offers, the dealers in turn need to invest in data management and customer care technologies. This will help facilitate the buying transaction, rendering it more efficient, less pressured, and...