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You're reading from StartupPro: How to set up and grow a tech business Practical guidance on how to turn your passion, idea, and technical skills into a successful business

Product type Paperback

Published in Dec 2014

Publisher

ISBN-13 9781783001422

Length 238 pages

Edition Edition

Concepts

Business Management

Author (1):

Martin C Zwilling

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Table of Contents (15) Chapters

StartupPro: How to set up and grow a tech business

Credits

About the Author

About the Reviewers

Preface

1. Do You Have What It Takes to be an Entrepreneur?

2. Does Your Dream Idea Have the Potential to be a Business? FREE CHAPTER

3. When, Where, and How Do You Formalize a Technical Business?

4. Does a Technical Entrepreneur Really Need a Business Plan?

5. When and How Do You Find Funding for a Technical Business?

6. After the Funding, How Do You Survive the Execution Risks?

7. Are You Ready for All the Leadership and Team Challenges?

8. Do You Understand How Social Media is Changing the Business Landscape?

9. If You Build It, Will They Find You, and Will They Use It?

10. Can You Build the Relationships Needed to Succeed in Business?

Creating a memorable website for your startup

Now that you have the product and the business model right, your customer needs to find you and quickly learn what you have to offer. These days, a first required step in that direction is to create a great website.

Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. In today's world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website isn't validated as credible, it's probably a scam, and everyone loses.

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their million dollar idea product, and nobody comes. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Here are some key suggestions to get you started: