Chapter 9. Extending and Enhancing Salesforce CRM

In this chapter, we will look at how to extend and enhance the functionality within the Salesforce CRM application and how to move beyond the standard Salesforce Apps and features that we have looked at so far.

We will look at how additional functionality can be added to your Salesforce environment by using external applications from the AppExchange Marketplace to extend the capability of the core Salesforce CRM platform.

An overview of the technologies and techniques that allow advanced customization will be presented, which will help you gain an understanding of the features and considerations required to create web mashups in your Salesforce CRM applications.

You will discover how, with the use of platforms and technologies such as Visualforce, you can extend the core functionality of the application and leverage significant benefits for your organization, as well as how to enhance the system without the need for expensive IT development...