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Salesforce CRM Administration Handbook

You're reading from   Salesforce CRM Administration Handbook A comprehensive guide to administering, configuring, and customizing Salesforce CRM

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Product type Paperback
Published in Apr 2024
Publisher Packt
ISBN-13 9781835085691
Length 328 pages
Edition 1st Edition
Concepts
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Authors (2):
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Mateusz Twarożek Mateusz Twarożek
Author Profile Icon Mateusz Twarożek
Mateusz Twarożek
Krzysztof Nowacki Krzysztof Nowacki
Author Profile Icon Krzysztof Nowacki
Krzysztof Nowacki
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Toc

Table of Contents (16) Chapters Close

Preface 1. Chapter 1: Getting Started with Salesforce FREE CHAPTER 2. Chapter 2: Salesforce Architecture 3. Chapter 3: Getting to Know Data Management 4. Chapter 4: Lightning Experience 5. Chapter 5: Objects in Salesforce 6. Chapter 6: User Management and Security 7. Chapter 7: Automation Tools 8. Chapter 8: Reports and Dashboards 9. Chapter 9: AppExchange and Custom Applications 10. Chapter 10: Service Cloud 11. Chapter 11: Sales Cloud 12. Chapter 12: Salesforce Administrator Exam Preparation 13. Chapter 13: Continuing Education and Career Development 14. Index 15. Other Books You May Enjoy

Sales Cloud

In this chapter, I would like to describe to you the most important, even core, functionality of Salesforce, known by the name Sales Cloud. This is, indeed, the cloud that sells the best; it is the most popular, and you, dear reader, will most likely encounter it on your journey, whether as a user or an administrator. In other words, Sales Cloud is the alpha and omega of the Salesforce world, something that Mark Benioff, like Prometheus stealing fire from the gods, took from the gods – not the ancient gods of Olympus but the more modern gods of the internet. Without Sales Cloud, Salesforce would not be as recognizable, and probably without Sales Cloud, there wouldn’t be other clouds such as Service, Marketing, and Data.

So, is this mythical Sales Cloud real, as we’ve already mentioned? Yes, it is! What is Sales Cloud then? As Salesforce describes, Sales Cloud “unlocks efficiency by managing Contacts, Leads, Opportunities, and customer Accounts...

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