You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

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Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

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Marketing Cloud components

Marketing Cloud is composed of several different products built on a variety of technologies. Many of the core messaging and journey building components reside on the core Marketing Cloud Engagement platform but newer products added to the portfolio such as Marketing Cloud Intelligence, Salesforce CDP, and Marketing Cloud Personalization are entirely separate. This hybrid approach to technology means that fully leveraging Marketing Cloud and understanding its role in a B2C solution means understanding the Lightning PlatformLightning Platform as well as the various technologies within the Marketing Cloud ecosystem.

Tip

The core Marketing Cloud Engagement platform refers to the product formerly known as ExactTarget, acquired by Salesforce in 2013 and rebranded as Marketing Cloud and then Marketing Cloud Engagement. This component includes contact management, email messaging, social communication, journey orchestration, and the flexible Data Extension capability...