AppExchange search mechanism
Discoverability is crucial for your product’s success on AppExchange, and that often begins with a well-understood search mechanism. AppExchange search, powered by keyword relevance, engagement, listing experience, and machine learning (ML), offers results tailored to customers’ needs. Comprehending these factors can help you optimize your listing and increase visibility.
Keyword relevance
The degree to which the text in your listing aligns with customers’ search terms defines its keyword relevance. The better the alignment—especially in the title, tagline, and brief description—the higher the listing’s visibility. Appropriate use of keywords that reflect your potential customers’ requirements is key here.
Engagement
Engagement is a measure of your listing’s popularity based on customer activities such as viewing screenshots, taking test drives, and installing the app. A listing with higher...
