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Python Social Media Analytics

You're reading from   Python Social Media Analytics Analyze and visualize data from Twitter, YouTube, GitHub, and more

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Product type Paperback
Published in Jul 2017
Publisher Packt
ISBN-13 9781787121485
Length 312 pages
Edition 1st Edition
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Authors (3):
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Baihaqi Siregar Baihaqi Siregar
Author Profile Icon Baihaqi Siregar
Baihaqi Siregar
Siddhartha Chatterjee Siddhartha Chatterjee
Author Profile Icon Siddhartha Chatterjee
Siddhartha Chatterjee
Michal Krystyanczuk Michal Krystyanczuk
Author Profile Icon Michal Krystyanczuk
Michal Krystyanczuk
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Toc

Table of Contents (10) Chapters Close

Preface 1. Introduction to the Latest Social Media Landscape and Importance 2. Harnessing Social Data - Connecting, Capturing, and Cleaning FREE CHAPTER 3. Uncovering Brand Activity, Popularity, and Emotions on Facebook 4. Analyzing Twitter Using Sentiment Analysis and Entity Recognition 5. Campaigns and Consumer Reaction Analytics on YouTube – Structured and Unstructured 6. The Next Great Technology – Trends Mining on GitHub 7. Scraping and Extracting Conversational Topics on Internet Forums 8. Demystifying Pinterest through Network Analysis of Users Interests 9. Social Data Analytics at Scale – Spark and Amazon Web Services

Data pull and pre-processing


In the previous step, we obtained two DataFrames:

  • Our own pins through the Pinterest API
  • Search results from the scraping tool

Now we will create different graph structures to analyze the relationships between users and topics.

Pinterest API data

One may wonder how we can build a relevant graph structure from a user's own pins. Intuitively, the only information which may be used to build a network is a board name. However, we can extract much more interesting relationships from the Description and Title and build a graph with them.

For this purpose we will extract bigrams, which will be considered as topics, and we will check how strong the links between these bigrams are.

Bigram extraction

Firstly, we use the code presented in previous chapters to find the most relevant bigrams in our dataset.

We import all the necessary libraries:

import nltk 
from nltk.collocations import * 
from nltk.corpus import stopwords 
import re  

We define a function which will perform data cleaning...

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