The problem with UX

If you have ever been in an interview for a UX role, you may have been asked the question, "What is your process?" It's an interesting question, but not a very useful one in most circumstances, because there is no right answer. No matter what you say or how detailed your process, it's only as good as the process of those with whom you are speaking. For example, if you are interviewing with a fast-paced agile team, you may get blank stares if you talk about lengthy research activities and usability studies. If you are interviewing with a slower-paced Waterfall UX team, you may not get a call back if you talk about minimally viable product design and adding features only when needed. In other words, every team has their own way of doing things, including UX. Expecting everyone to honor each other's processes is not something to readily depend on.

Another problem with UX maturity is not often discussed is that becoming a fully mature UX practitioner is less about designing...