Mobile gamers

A crucial aspect while planning to make a mobile game is to think about your target audience. We know that mobile games generally aim towards a casual audience. Statistics tell us that there is a relation between gender, age, and game genre, with women preferring Solitaire, social turn-based and management games, while men are more oriented towards action, strategy and betting games (source: http://blog.flurry.com/bid/92377/The-Gamification-of-Mobile-Games).

The same study tells us, with regard to monetization, that Solitaire, Endless, and social turn-based games have a high retention value upon gamers, while Strategy games is the most often accessed game category.

We also know that, though in some western countries there is a 50/50 split between male and female mobile gamers, men still tend to spend more, as we know that in the US, 61 percent of paying gamers are men.

But there is more information that we know about mobile gamers. We know that as a casual audience (mainly), they...