Azure Mobile Apps is another type of Azure App Service run as PaaS, which runs on any platform or device, offering high scalability and global availability for enterprise-ready mobile application development platforms. Using this, you can bring a rich set of capabilities in your mobile applications.
Using the Azure Mobile Apps service, you can build native and cross-platform apps targeting Windows, iOS, and Android. You can also connect to your enterprise system or social networking sites in minutes, build offline-ready applications with data synchronization, and leverage the push notification services to engage your customers: