Introducing the business scenario
Imagine that you are a business analyst who works for large taxi companies in Chicago. These taxi companies make thousands of trips every day to satisfy the public transport needs of the entire city. The work and the behavior of the taxi drivers are fundamental in generating revenues for companies and delivering an effective service for all customers, every day.
For our business scenario, let's imagine that all the taxi companies want to give an additional reward to drivers who perform the best. The goal of the companies is to segment the drivers into three distinct categories, according to generated revenue and driving speed. The three groups can be described as follows:
- The Top Drivers are the employees with the best revenue and efficiency throughout the year. This group will receive a huge additional reward.
- The Good Drivers are drivers who performed well but aren't excelling. This group will not receive any reward. ...