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Growth Product Manager's Handbook

You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

Why subscribe?

18. Other Books You May Enjoy

Part 4: Winning the Battle and the War

Part 4 contains three chapters that discuss “winning the battle and the war,” putting a spotlight on growth product managers, evolving from using reactive retention tactics to using proactive customer-centric growth strategies that cement enduring loyalty and expand wallet share responsibly.

This part covers the following chapters:

Chapter 10, Maintaining High Customer Retention Rates
Chapter 11, Unlocking Wallet Share through Expansion Revenue
Chapter 12, The Future of a Growth Product Manager

The rest of the chapter is locked

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Authors (1)

Chen

Chen

Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.

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