Developing a product roadmap – PLM, product positioning, and pricing strategies

Successful product development in today’s ever-changing business landscape relies on a well-structured and forward-thinking approach. A key component of this approach is creating a comprehensive product roadmap that forms the foundation for taking a product from a concept to market success. The product roadmap not only involves elements such as PLM, product positioning, pricing strategies, and understanding customer insights but also integrates customer feedback through robust testing of the GTM strategy. Businesses often utilize customer advisory boards or panels, engage with key customers, and leverage Most Valued Professionals (MVPs) within the user and partner community to showcase roadmap developments and gather early feedback before a broader public release. This iterative process ensures that the product roadmap aligns closely with customer needs and expectations.

In the previous...