The digital transformation cycle

So far, we have focused on what is needed to go from "raw" data to insights, and the role of DAX-powered Power BI models in this process. We have seen that business value does not come from merely connecting and preparing data, but that it is the insights from visual, interactive reports that provide value.

However, no organization will get better from just staring at nice-looking reports. What really matters, of course, is what you do with the insights. In other words: you need to take action to reap the benefits of a BI solution. You will also want to measure the effects of these actions, either in an automated way or by letting users enter feedback into some kind of system. The result of that is, again, data.

This leads to a cycle of digital transformation, or data-driven business improvement:

Figure 1.8: The digital transformation cycle

While Power BI shines in the process of going from data to insights, it is not...