Chapter 10: Revive Your Database with HubSpot Email Marketing Tools
Email marketing is one of the most fundamental tactics within the inbound marketing toolkit. It is also one of the oldest forms of communication since the invention of the internet. Regardless of the many new shiny tools that have surfaced as customers became more sophisticated shoppers, it remains one of the most effective means of converting a prospect. Therefore, it is imperative for marketers and sales teams to understand how to effectively use this tool in order to maintain authentic conversations with their audience and, at the same time, not abuse this privilege by sending spammy content.
In this chapter, you will learn about the following topics:
- Building an effective email marketing strategy
- Setting up an email successfully in HubSpot
- Analyzing the results of an email
- Optimizing the email for best performance
To get the most out of this chapter, you will need access to the HubSpot...
