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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

What is platform backlog prioritization?

Even before a product is launched, it has a significant backlog of features. There is a list of features and functionalities that we want to add to the product. This list is usually created from user research, competitive analysis, product managers' experience, and so on. A minimum set of features is selected from this list to launch a viable product, which becomes our Minimum Viable Product (MVP).

The rest of the features are added to the backlog. Over time, there is the continuous addition of features to the backlog from user feedback, product analytics, market research, business needs, and so on. The challenge that every product manager faces is prioritizing that backlog and developing features that bring maximum benefit.

There are several frameworks and techniques available that product managers use to prioritize their backlog based on their business and organizational needs. There are also some guiding principles that product...

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