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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

You're reading from   Becoming a Microsoft Dynamics 365 Marketing Functional Consultant Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781803234601
Length 374 pages
Edition 1st Edition
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Author (1):
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Malin Martnes Malin Martnes
Author Profile Icon Malin Martnes
Malin Martnes
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Table of Contents (17) Chapters Close

Preface 1. Part 1 –The Foundation of Dynamics 365 Marketing
2. Chapter 1: The Basic Configuration of Dynamics 365 Marketing FREE CHAPTER 3. Chapter 2: Managing Leads, Accounts, and Contacts 4. Chapter 3: What Are Segments and Lists? 5. Part 2 –Core Features of Dynamics 365 Marketing
6. Chapter 4: Managing Marketing Forms, Pages, and Websites 7. Chapter 5: Creating Marketing Emails 8. Chapter 6: Outbound Customer Journeys 9. Chapter 7: Real-Time Marketing Journeys 10. Chapter 8: Managing Events 11. Part 3 –The Microsoft Ecosystem Adding Value
12. Chapter 9: Dynamics 365 Customer Voice 13. Chapter 10: Power Platform 14. Assessments 15. Index 16. Other Books You May Enjoy

Power Platform

Dynamics 365 Marketing is a very powerful tool on its own, but the real power is in the Microsoft ecosystem. Microsoft Power Platform is a collection of low-code tools to help companies achieve more. You can see the different tools in Power Platform in Figure 10.1:

Figure 10.1 – Microsoft Power Platform

Figure 10.1 – Microsoft Power Platform

We are not going to go through all these applications. In this chapter, we’re going to focus on the tools that have the most impact on Dynamics 365 Marketing. We will go through how you can make changes and customizations with Dataverse and Power Apps. For everything you want to automate, you can utilize the capabilities of Power Automate.

In this chapter, we will scratch the surface of the following areas, so make sure you look through the resources in the Further reading section for a deeper understanding of them:

  • Dataverse
  • Power Apps
  • Power Automate
  • Power Pages
  • Customer Insights

By the end...

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