Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

Arrow left icon
Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
Arrow right icon
Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

What is a search engine?


This heading, What is a search engine? now appears for the second time in this book. We first examined the question in Chapter 1, Getting Started – SEO Basics. The reason we have repeated it, is that we now need to extend and re-evaluate our notion of what constitutes a search engine.

Do we even need search engines as much as we did before? In 2010, Facebook.com unseated Google as the most visited site on the Web, as measured by total page views as well as time spent on site. Traditional search engines own a decreasing slice of total Internet visitors and page views compared to just a few years ago, as social sites come to the forefront and consume greater proportions of user interest. Traditional search engines are still massive, without doubt. The social space is growing rapidly and presence on these alternative properties cannot be ignored. So yes, any business owner or blogger needs to continue to rely on traditional search engines for visitors and customers....

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime