Chapter 8. Containing Content
Imitation may be the sincerest form of flattery. It can also sincerely dent your wallet.
It's all very well protecting a website, but ultimately what we want to do is to secure the content it contains. After all and geeks aside, we didn't start out by thinking we want a shiny site, we thought we'd like a display cabinet. The content came first, just as it's the content that offers value to our visitors. The site itself is secondary. So let's talk content.
In most cases, we crank out content that we want people to see on our sites to help build some kind of community for whatever reason . We're happy to share a tease in lieu of a link to the remaining material on our sites. It doesn't always pan out like this though. Scrapers come along, copy our content, and use it for a cynical business benefit. Damn!
This chapter sets out how best to share content while deterring or pursuing reprobates:
Abused, fair use and user-friendly considers content recycling scenarios
Sharing...
