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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Simple object access protocol

The next approach of integration is application or process integration. In this approach, the data may or may not be shared among integrating systems. However, integrating systems can expose some functionality via a well-defined interface and other applications can invoke such functionality.

The result of calling the service can be an invocation of a function or a process in the invoked application or a return of processed data from it.

In applications with modern architecture, functionalities can be exposed using Simple Object Access Protocol (SOAP) or Representational State Transfer (REST) APIs. SOAP is a messaging protocol specification for exchanging structured data over web services. REST is an architectural design to define the constraints to be used for web services. However, in older architectures, you may see Remote Procedure Invocations called Remote Procedure Calls (RPCs). SOAP evolved as a successor of RPC.

SOAP provides extensibility...

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