You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Putting it all together

Returning to our example client, Packt Gear, let's review how everything we learned in this chapter can support their needs. So far, we've determined that they'll be leveraging Service Cloud and B2C Commerce, but Marketing Cloud is a more nuanced conversation. We know that Packt Gear will need the core Marketing Cloud platform to support messaging and journeys, especially email communication. This is the heart of their customer communication strategy.

Since only Marketing Cloud Professional edition and above support API-based integrations, we'll need that at least. With Marketing Cloud Professional edition, Packt Gear will have access to Email Studio and Content Builder; however, Journey Builder and Mobile Studio are only available with Corporate edition and above. Since designing engaging customer journeys is such a core part of their business, moving to Corporate edition is advisable and rounds out the key features that are required...