Additional sales cycle considerations for the SE
We have gone through all the major components that the SE will be focusing on throughout the sales cycle, but there are some additional components that we need to cover in detail as well. Some of these, depending on your organization or SE role, you may not see; nevertheless, it is important for you to be aware of them all as your career will certainly not be static.
Win wire
After the sales cycle is complete and you have a victory, don’t forget the very important step of working with your AE and corporate marketing to create a win wire. As SEs, we are very busy, and after we win or lose, we tend to drive on with the next set of opportunities in front of us, but this is an important step that is very often neglected, though world-class SEs will make sure it is not. I want to be clear that this is not just to beat your chest or make a statement of arrogance. I truly mean this. The best SEs will put the time into creating...
