Understanding content
Armed with the knowledge (from Chapter 1) of who we are writing content for and why, it is now time to begin creating content that will serve as the basis for everything else that is to come.
Content is the glue that binds your site to the rest of the Internet, and binds visitors to your WordPress blog. It is the basis upon which everything you want to achieve rests. By producing good content that is of value to the target market, you are creating the opportunity to build a community of people who serve not only as potential customers but also as an army of marketers.
Note
Lots of great quality content turns your site into a traffic magnet!
Content works by:
Providing the search engines with something to index and display in results
Stimulating and encouraging debate
Establishing your reputation as a leader
Building trust with potential customers
Helping to integrate the blog or site into the fabric of its particular niche
Providing reference material for other content (for...