Summary
Without analytics, analysis, and interpretation of traffic, Internet marketing is like shooting without being allowed to see whether or not you are hitting the target—you use more bullets than you need to and never improve your aim. It is critically important to know how your content and marketing efforts are affecting the target audience. You have to know who is coming to your site and how they are using it.
By understanding traffic patterns and using that information to identify weaknesses and strengths, you will be able to create targeted marketing campaigns to out-compete your competitors and drive revenue, reach, and success. Work smart and hard, not just hard.
You now have everything you need to become an Internet marketing champ and drive real online success. The deciding factor now, and the only thing you won't learn in a book, is determination.
I wish you the best of fortune.