References

[i] https://www.mckinsey.com/business-functions/organization/our-insights/how-to-mess-up-your-agile-transformation-in-seven-easy-missteps?cid=other-eml-alt-mip-mck-oth-1804&hlkid=8e6aa95b232a4ba09b900ae62e9da335&hctky=9719866&hdpid=9a62de33-9c77-4300-bbb9-bdcb3109ef73

[ii] https://www.inc.com/simon-sinek/leadership-how-to-identify-your-companys-purpose.html

[iii] https://www.ft.com/content/294ff1f2-0f27-11de-ba10-0000779fd2ac

[iv] https://www.theguardian.com/sustainable-business/blog/maximising-shareholder-value-irony

[v] https://www.johnkay.com/2004/01/17/obliquity/

[vi] https://www.forbes.com/sites/karlmoore/2014/10/02/millennials-work-for-purpose-not-paycheck/#2186fba36a51

[vii] https://www.babylonhealth.com/about

[viii] https://blog.hubspot.com/marketing/inspiring-company-mission-statements

[ix] https://blog.hubspot.com/marketing/inspiring-company-mission-statements

[x] https://www.google.com/about/our-company/

[xi] https://startwithwhy.com/find-your-why/

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