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Empowering Marketing and Sales with HubSpot

You're reading from   Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Product type Paperback
Published in Jul 2022
Publisher Packt
ISBN-13 9781838987145
Length 476 pages
Edition 1st Edition
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Author (1):
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Resa Gooding Resa Gooding
Author Profile Icon Resa Gooding
Resa Gooding
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Resa Gooding is a HubSpot Certified Trainer and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting. Resa is the co-founder and ex-CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency that was acquired by ScaleOps in 2022. Using CRM and marketing automation processes set up by Resa and her team, paired with digital marketing best practices, organizations were able to spend more time closing deals instead of being bogged down by administrative tasks or misaligned processes.
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Toc

Table of Contents (20) Chapters Close

Preface 1. Part 1: HubSpot – Starting Off HubSpot
2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER 3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days 4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively 5. Chapter 4: Empowering Your Sales Team through HubSpot 6. Part 2: Scaling Your Business with HubSpot
7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool 8. Chapter 6: Getting Known Through Social Media on HubSpot 9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot 10. Chapter 8: Conducting a Portal Audit 11. Chapter 9: Converting Your Visitors to Customers 12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools 13. Chapter 11: Proving That Your Efforts Worked Using the Reports 14. Part 3: Is HubSpot Right for Your Business?
15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business? 16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel 17. Chapter 14: Using HubSpot for All Types of Businesses 18. Assessments 19. Other Books You May Enjoy

Further reading

To learn more about the topics that were covered in this chapter, take a look at the following resources:

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Authors (1)

Profile icon Resa Gooding
Resa Gooding
LinkedIn icon
Resa Gooding is a HubSpot Certified Trainer and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting. Resa is the co-founder and ex-CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency that was acquired by ScaleOps in 2022. Using CRM and marketing automation processes set up by Resa and her team, paired with digital marketing best practices, organizations were able to spend more time closing deals instead of being bogged down by administrative tasks or misaligned processes.
Read more
See other products by Resa Gooding