The importance of timing
Timing is everything is an old saying we often resort to. Timing may not be absolutely everything, but it is extremely important if you want to create an impact with your external communication.
We have already covered the importance of a well-thought-through strategy for your external communication, where you outline why you are posting what, when, and where. To build a relationship with your audience and community, however, you need this strategy to be flexible and to exercise good timing.
This means that you need to be able to adapt to events happening in the world around you and pick up on events happening around you so that you can integrate them into your external communication. This gives your communication a dynamic, vibrant, alive feeling that people will react and respond to – and voilá, you are building a relationship with your audience.
For example, if your country wins the football World Cup, you could upload a congratulatory...
