Summary

In this chapter, we have discussed what data storytelling is and how it’s distinguished from data visualization. We have understood the core elements of a data story and how data stories differ for static and dynamic content. We have learned about the 3-D approach to building data stories for dashboards that comprises three major stages: determine, design, and develop. In the determine stage, we determine the target users of the dashboard, the key business questions that the dashboard needs to address, and the data required to answer those questions. In the design stage, we build the narrative, define the right metrics, and choose the right visualizations and interactivity. Finally, in the develop stage, we actually build the visuals and interactions and choose the colors and other visual aspects. We also deliver the dashboard to the end users and ensure data freshness as part of this final stage.

It is really important to have a good understanding of the data storytelling...