Part 1 – Introduction
This part serves as an insightful introduction to the pivotal role of product marketing. It provides a clear explanation of what product marketing entails, while distinctly dividing its key function into two sets of functions – outbound and inbound. Each of these functions is meticulously defined, with real-world examples skillfully incorporated to illustrate when and how to apply them effectively.
This part has the following chapters:
- Chapter 1, Introducing Product Marketing
- Chapter 2, Inbound Product Marketing – Driving Innovation
- Chapter 3, Outbound Product Marketing – Driving Product Adoption and Growth
