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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

GDPR from a business point of view

From a business point of view, you want to look at GDPR as an opportunity to optimize processes and build trust with your customers, while also improving their satisfaction level with your company.

For a minute, let's think about what GDPR could hold for your company:

  • You can rethink how you engage with customers and customers' data.
  • It can make you think, "How can I best use customer data with explicit consent?"
  • It provides a platform to innovate on.
  • It allows you to build a culture where GDPR compliance is not a burden but brings benefits to your company.

Indeed, GDPR provides an excellent opportunity to improve the loyalty of your customers, since if customers have visibility over the data you keep and process, their trust in your business will remain, if not improve. Because of that very fact, it is essential that you provide your customers with easy access to GDPR-related information services in order to increase your business volume...

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