Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Arrow left icon
Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
Languages
Concepts
Arrow right icon
Authors (2):
Arrow left icon
Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
Arrow right icon
View More author details
Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Customer service scenarios

Customer service is at the heart of strong customer relationships and should be considered at every customer touchpoint. We primarily covered Service Cloud in Chapter 2, Supporting Your Customers with Service Cloud. Service Cloud is the primary tool for your customer service representatives (CSRs) but much of the data they need to work effectively is going to come from outside systems.

When evaluating customer service-oriented scenarios in a B2C solution architecture, think about how you’ll bring the tools a CSR needs into the Service Console experience. CSRs need to work efficiently, often supporting multiple customers at a time, and they need to be able to make each individual feel like they’re an important part of your business. They should know who they’re talking to, how that person has interacted with the brand, and have the tools to help them.

Just as in the last section, we’re going to start by presenting a new requirement...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image