In this chapter, we understood the basic concepts and challenges in the domain of advertising technology. We also learned about the relevant business models, such as CPC, CPM, and CPA, and real-time strategy bidding and why there's a need for an autonomous agent to automate the process. Moreover, we discussed a basic approach to converting the problem state of real-time bidding in online advertising into a reinforcement-learning framework. This is a totally new domain for reinforcement learning to disrupt. Many more exploratory works utilizing reinforcement learning for advertising technology, and their results, are yet to be published.
In the next chapter, we will study how reinforcement learning is being used in the field of computer vision, especially for object detection.
