Chapter 8. Get Set…

This chapter is all about the final preparations. It's a quick dry run through the process of making a purchase followed by the first steps in a diverse marketing campaign that we will expand upon in the next chapter.

In this chapter, we shall:

• Create a customer account and place an order

• Look at the PrestaShop customer loyalty scheme

• Look at how to get some feedback on your products using the PrestaShop comments module

• Tell the search engines about your cool new shop

• Look at a multi-pronged marketing campaign, including vouchers, forums, social media, and Google AdWords

• Cover some functionality on the Customers and Orders tabs that we haven't covered already

So let's get on with it.

Before we look at the first element of the campaign, let's be sure that everything is working properly.

First of all, let's get ourselves a customer. Here you will need the good will of a friend or relative. We are going to ask them to make a purchase. You can obviously refund them once the transaction...