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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Toc

Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Additional client-facing considerations

Hopefully, up to this point, you have taken to heart the many client-facing considerations to be successful. In this section, we will cover additional topics that we have learned through our experiences. Although some of these will not be comfortable topics, I promise you that the tips we provide will help you out tremendously if you find yourself in these situations.

OPSEC in public settings

You must always be situationally aware when you are talking with anybody about your customer’s environment. I cannot emphasize this enough, and it is especially true if you are talking with your AE after a meeting in the customer’s lobby area or parking lot. You really don’t know who might be listening and that can result in a very negative outcome.

The best practice is for both of you to get in your cars, start driving, and once you are safely situated on the road, get on a phone call with each other. Yes, you should have your...

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