Preface

In recent times, the popularity of social media has grown exponentially and is increasingly being used as a channel for mass communication, such that the brands consider it as a medium of promotion and people largely use it for content sharing. With the increase in the number of users online, the data generated has increased many folds, bringing in the huge scope for gaining insights into the untapped gold mine, the social media data.

Mastering Social Media Mining with R will provide you with a detailed step-by-step guide to access the data using R and the APIs of various social media sites, such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and a few more networks. Most importantly, this book will provide you detailed explanations of implementation of various use cases using R programming; and by reading this book, you will be ready to embark your journey as an independent social media analyst. This book is structured in such a way that people new to the field of data mining or a seasoned professional can learn to solve powerful business cases with the application of machine learning techniques on the social media data.