Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

Arrow left icon
Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
Tools
Arrow right icon
Author (1):
Arrow left icon
Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
Arrow right icon
View More author details
Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

2: Source

There are two places where the voice of the customer can be heard. Some text that represents the voice of the customer is public domain data such as from the Internet. When people put their comments out in public to be heard, anyone can read their comments and anyone can do whatever they wish with those comments. By placing comments in public, the author of the comments loses all rights to privacy. Certainly reading and analyzing those comments is fair use of the text.

The other place where the voice of the customer is heard is in internal documents. There are many forms of internal documents such as email, letters, memos, and surveys. Internal documents have the full protection and privacy of the corporation.

There are many places where the voice of the customer can be heard. Some of these places require their own technology in order to turn the text into a form that can be analyzed. When a technology is required to access the comments, those access technologies themselves...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at €18.99/month. Cancel anytime