Capturing business information

Like any other mid-sized retailer, the information technology needs of Cosmetica have grown with times. Previously, most customers visited their shopping outlets and did most of their purchasing during the weekends. During the festival seasons, the sales used to be brisk. In late 90s, Cosmetica introduced a loyalty card to boost customer loyalty. This loyalty card allowed customers to collect loyalty points at the time of making a purchase in the shop. The customers could redeem those loyalty points to buy products that were on special offer.

Since the year 2005, Cosmetica has a good presence on the World Wide Web through their webshop; customers can browse their products online and buy them. Cosmetica is planning to offer a personalized cosmetic shopping service. A customer can call the Cosmetica call center in order to approach a human shopping assistant and get personalized advice.

In order to do this, Cosmetica wants to have a 360-degree view of customers...