You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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The strategic importance of performance metrics

Performance metrics are the oxygen for growth. In today’s digital landscape, leveraging the right metrics and optimizing them is essential for product teams to drive impact and achieve success. However, many teams struggle to identify and fully harness the metrics that matter most.

Precise performance metrics serve as the compass guiding products to accomplish key outcomes. By quantifying product health across areas such as acquisition, activation, engagement, retention, and revenue, metrics provide empirical insights to assess where things stand and inform data-driven improvement efforts.

For example, a SaaS company may track new free trial signups over time and find that new registrations have been declining quarter-over-quarter. This highlights an opportunity to diagnose issues in the acquisition funnel and refine strategies to regain momentum. Additionally, monitoring the retention rate could reveal increasing churn among...