Creating customer personas

Conducting user research provides invaluable insights into customer needs and behaviors. To make practical use of these insights, growth product managers can develop detailed customer personas that represent key user segments. Crafting realistic and nuanced personas is a proven technique for keeping the end-user perspective front and center throughout product development and marketing.

Whether you are a B2C or a B2B company, product-led businesses seeking to deeply understand their target audience consider creating user personas as a fundamental practice. User personas, which are also referred to as buyer or customer personas, are fictional representations of the ideal customers that provide useful insights into the needs, behaviors, goals, and preferences of distinct user segments. These insights empower product-led companies to customize their approaches, products, and messaging to cater to the specific requirements of their target audience. To create...