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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

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Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
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Author (1):
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Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
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Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process FREE CHAPTER 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

Listener/note taker responsibility


The role of the listener/note taker is about being the archivist of the meeting more than anything else. Their role is to capture all the salient points and customer responses to the questions being asked by the moderator. They must also be able to not only write verbatim what the customer says during their response, but must also be able to capture the customer's most critical priorities and the emotional nuances that the customer expresses in the tone of their voice or cadence of their response.

The listener/note taker's role is not to help moderate the questions, but often the note taker may need to ask for clarification or elaboration to make sure that the question is fully answered and documented so as to perform the later analysis.

The note taker must also be sure to take notes in such a way that it is easy to digest the most salient points of the interview immediately after the interview is complete, as well as have the ability to pull specific questions...

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