There are two different, but similar, examples of how these simple elements can have a huge impact on the right communication and drive a user to commit mistakes. The way two winner cards were designed meant that the event presenters found themselves at the center of really embarrassing moments at two important award events: Miss Universe 2015 and the 2017 Oscars.
After the epic miss of the 2015 Miss Universe competition—the occasion when host Steve Harvey announced the winner as Miss Colombia when, in fact, it was Miss Philippines—perhaps few people imagined that another mistake of the same kind and at event of that scale, could repeat itself. Then we get to the 2017 Oscars and the awarding of the title of Best Picture to La La Land, when the winner was actually Moonlight, marked the first time that an error of...