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Fixing Bad UX Designs

You're reading from Fixing Bad UX Designs Master proven approaches, tools, and techniques to make your user experience great again

Product type Paperback

Published in Feb 2018

Publisher

ISBN-13 9781787120556

Length 348 pages

Edition 1st Edition

Concepts

User Experience

Author (1):

Lisandra Maioli

View More author details

Table of Contents (14) Chapters

Preface

1. Understanding UX and its Importance FREE CHAPTER

2. Identifying UX Issues – UX Methodologies

3. Exploring Potential UX Solutions

4. Increasing Conversion with UX

5. Using UI and Content for Better Communication

6. Considering Accessibility As Part of the UX

7. Improving Physical Experiences

8. Improving IA for Better Navigation

9. Prototyping and Validating UX Solutions

10. Implementing UX Solutions

11. Measuring UX Solutions

12. Keeping Up to Date

13. Other Books You May Enjoy

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Quantitative/data analysis

If you or your client already have an app or a website, hopefully you might be using an analytics tool. It will give you quantitative data that can help you to figure out the user behaviors on your product or service. If you are not using any tool yet, strategize a plan and select the right tools to help you with the analysis; keep in mind identifying and focusing on the data that aligns with your business goals.

Google Analytics

Google Analytics, for example, provides metrics and data that can help you to make better decisions about re-designing, design adjustment, or fixing UX issues that can impact on better conversion (even with a simple button, as we saw with the $300 million button, by Jared Spool). You can analyze information such as time on site, clicked links, pages accessing, and especially the conversion points and abandonment.

Mixpanel

To monitor events on your website or application, you can also use Mixpanel, which will help you to analyze, for example...

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Authors (1)

Maioli

Maioli

Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA), post-graduate Diploma in Marketing (UC Berkeley), in Digital Marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). Passionate about UX, she has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.

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