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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Configuring tables and pivot tables

Tables are the most basic form of representing data. They provide flexibility to display any number of data fields together. A table chart is best suited when you want to show the most granular data, a large number of fields, or multiple metrics with very different units and scales aggregated for one or more dimension fields. Table and pivot table charts in Looker Studio allow you to display metrics in three ways:

  • Numbers
  • Bars
  • Heatmap

In this section, you will create a few tables and pivot tables using the Call Center data source and explore various configuration settings.

Table with numbers

The Call Center data source includes details of the calls made by customers from various states of the United States of America. Let’s add a table chart to the report to display multiple metrics for each state, as shown in the following screenshot:

Figure 6.2 – Table chart to visualize detailed...

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