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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Working with data sources

A data source is a foundational element in Looker Studio that lets you explore data and build reports. It is the logical representation of the physical data that resides in external systems such as files, databases, data warehouses, applications, and so on. It defines the schema of the fields sourced from the underlying dataset. It allows you to rename as well as update the data types and formats of the fields. You can also add calculated fields and metrics to enrich the dataset. All this results in a logical data model that facilitates analysis and reporting. Data sources in Looker Studio enable you to create a consistent definition of metrics and representation of data across reports.

Creating a data source

A data source in Looker Studio can be created in two ways: from within a report or directly from the home page. When the data source is created while creating or editing a report, it is scoped for just that report and is referred to as an embedded...

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