Value metrics – a guide to north star metrics, KPIs and OKRs
In this section, we will be discussing value metrics, KPIs, and OKRs through the lens of what’s best kept inside the business and what’s best communicated outward. All relationships are built on trust, and this includes the relationships that companies/PMs have with their customers and the market. Assuming you’ve found a way to build a reputable circle of trust around your product, it’s now your job as PM to make sure this relationship continues to grow and evolve, ideally by incorporating feedback from your market.
A great way to do this is by communicating the value of your product and continuously building and referencing that growth and evolution. The way to do so is by using tools to track and confirm your product’s progress. The key question is: what will you choose to track and which metrics will you give particular attention to? This is something that all companies struggle...
