Defining the stakeholders

This, of course, may change from one organization to another, but, in general, a successful bot is the result of the joint efforts of:

1. Business and marketing – setting the goals

2. IT and R&D – technical implementation

3. UI/UX and creative – design implementation

Each department has its functionality and an impact on the success of the bot. In many cases, some of these stakeholders are overlooked and the work is left just for the technical team. However, remember, building a conversational solution is not only a technical task – it's a business, marketing, UI, UX, and creative task. In some cases, the initiative will come from the business/marketing side and in some cases from the R&D/IT teams.

You can use the following chart as a tool to fill in the names of the relevant people for your project. In some cases, you might need to use the help of an external resource, if you don't have some of these functions in your organization.

This group of people will continue to...